INNOVATIVE WASTE MANAGEMENT SOLUTIONS
The RothoPro Geo Bin product line is a result of a strategic partnership between RothoProand Nekuda DM that started in 2010. Nekuda helped RothoPro to define, design, develop and launch a new category of professional waste management solution optimized for the European markets.
Rotho, a Swiss plastics company with consumer bins , began exploring in 2009 the business potential of a professional line of bins. In early 2010. Nekuda was involved Framing the business opportunity into product opportunities and the product design. Within 18 months, a full range of multiple Bins was designs, engineered, molded and injected, leading to success for RothoPro: In Summer 2011 RothoPro signed a strategic partnership with Vileda Professional for the distribution of its new, innovative product range.
DESIGN TO COST AN ICON
RothoPro had leveraged Nekudas expertise in end to end design & development of high volume at low production cost to attain a premium product quality for European standards in an aggressive time to market.
The project began with Framing market and users; Analyzing environmental regulation trends across Europe, user and design preferences in the various cultures, and institutional trash bin trends.
The research also investigated production technologies to upgrade the aesthetics of the large and thus highly visible bins. Form simplicity – even austerity – and codified color highlights elevated the system to icon status.
