Role: Research&Framing, Configuration, Creation, implementation, DFM, NPI
Bringing Professional Beauty Home
Silk’n, a leader in home-use aesthetic devices, is known for transforming professional beauty treatments into luxurious, accessible, at-home solutions. With their new eHPL technology, they set out to create a groundbreaking hair removal device that combines luxury and advanced performance with a user-friendly design.
A Premium Experience, Inside and Out
Silk’n turned to Nekuda to develop a device that would fully utilize their state-of-the-art eHPL light. The challenge was to go beyond incorporating cutting-edge technology and create a product that redefines ease of use and exudes luxury. A key focus was ensuring the design delivered a high-end aesthetic, optimal comfort and ease of use.
Getting Inside the User’s Mind
To ensure the product resonated with its audience, Nekuda embedded a team at Silk’n’s offices. By forming a focus group that included Silk’n employees, marketing experts, and users of past devices, Nekuda gained deep insights into what customers valued and the gaps that existed in current market offerings.
Turning Insights into Innovation
User feedback and focus group findings inspired the creation of the device’s standout features. The 360-degree adjustable head emerged as a key innovation, allowing users to easily reach every part of the body; leveraging that with the device’s optimal weight distribution, ensuring comfortable handling during extended use – created a truly high-end experience.
Elevating Hair Removal with a Touch of Luxury
Nekuda’s design approach focused on blending high-end design with functionality. The use of premium materials and refined finishes gave the device a sleek look and feel, appealing to discerning consumers. This refined design positions the product as a top-tier option in the competitive home-use beauty market.
Leading the Market with Style and Technological Comfort
Through their partnership with Nekuda, Silk’n launched a product that sets a new benchmark in home-use hair removal, combining advanced eHPL technology with an innovative 360-degree adjustable head. This blend of user insights, cutting-edge technology, luxurious design, and ergonomic comfort reinforces Silk’n’s leadership in the premium beauty device market, delivering a product that truly stands out.
