"In parallel with the launch of Cellcom and Partner's streaming services, yes, Israel's largest streaming provider, embarked on one of the most challenging and significant transitions in the global and local telecommunications market. Moving from satellite-based TV broadcasting to internet-based streaming, yes aimed to complete this transformation by 2025 As part of this process, yes launched the yes+ streaming app, along with an Android TV-based streaming device—a groundbreaking shift for Yes, which had previously relied on off-the-shelf products.

For the design of this device, we turned to Nekuda, entrusting them with the immense challenge of delivering a completely custom design within the extraordinarily tight deadline of just one week and with a predetermined, fixed budget.

Nekuda not only rose to the challenge but exceeded all expectations, delivering a brilliant solution in record time and adhering to a strict budget.

Their ability to quickly grasp our vision, paired with seamless, daily communication, ensured the project stayed on track. Their professionalism throughout was key in aligning the design with our goals and making this ambitious launch a success.

They skillfully balanced brand visibility and aesthetics, creating an unforgettable design featuring an out-of-the-box thinking - "YES" logo that broke the boundaries of traditional set-top boxes.

While many competitors opted for generic devices, we recognized the opportunity to brand and position this device as a premium product that would be placed in hundreds of thousands of households across Israel. Thanks to the incredible team at Nekuda, led by Guy, who understood the complexities of this project and delivered a swift, precise response, transforming the 'boring' streaming device into a symbol of the streaming revolution at yes and in Israel as a whole.

Thank you, Nekuda, for your outstanding work!"