User friendly premium countertop water Bar

Tami4 Primo

Tana Water Ltd.

Client
Tana Water Ltd.
Discipline
Consumer electronics

Premium Water Bar

After we disrupted the market with the innovation of the Tami 4 Family Water Bar, Tana Water returned to Nekuda to collaborate on the next generation of Water Bar. Together with California-based product design agency NewDealDesign, we developed the Primo, a user-friendly, premium water bar, to purify and serve water for homes and small businesses.

The Family’s Successor

The newest iteration of the Tami 4 water bar needed to improve on the Family, and distinguish itself as the superior bar compared to the entry-level existing product. With updated industrial design and a refined user experience, however, the Primo would still need to maintain competitive BOM prices.

A Bar Tailored to the User

We focused our efforts on improving the user experience in a range of aspects, in order to create an overall high-end product. The Primo is an innovative kitchen appliance with an incredibly clear user interface, as well as the capability for advanced users to pre-program different features such as water temperature and serving volume. The device is simple to customize in color and finish for personalization, and can fit a variety of vessels, from bottles to cups to carafes. The Tami 4 Primo Water Bar was designed and developed to accommodate every user and their water drinking preferences, and provide a high-end drinking experience.

Video courtesy of Strauss water LTD

Industrial design: NewDealDesign LLC
Product development: Nekuda DM

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