A Legacy of Innovation in Water Purification Strauss Water,
the leading provider of filtered and purified water solutions, has a long history of innovation. Originally known as Tana Water, the company built its reputation in the B2B and institutional market, providing high-quality point-of-use water dispensers for businesses, banks, and hospitals. In the early 2000s, recognizing the potential of the domestic market, Tana Water developed the Tami 4 Family Bar—a product that redefined home water purification and established the company as a leader in household water solutions. The success of Tami 4 led to Tana Water’s acquisition by Strauss Group in 2008, evolving into Strauss Water, a global force in water purification and filtration.
A Strategic Expansion into a Growing Market Over the years,
Strauss Water has continued to innovate, with Nekuda playing a key role in shaping its most advanced products, including the Tami 4 Primo, which elevated the brand with enhanced user experience, premium design, and improved serviceability. As the demand for Shomer Shabbat-compliant appliances grew, it became clear that Strauss needed to expand its offerings to maintain leadership in the market. More companies were developing Shabbat-friendly products, and Strauss saw an opportunity—not just to compete, but to set a new standard.
Nekuda was brought in to define, design, develop, and oversee production of a new best-in-class Shomer Shabbat water dispenser, ensuring that Strauss Water would lead this category. Innovation in Design and Engineering The goal was to create a product that surpasses all existing solutions—offering better design, performance, and user experience while integrating seamlessly with Strauss Water’s purification system.
The Challenge,
was to ensure Shabbat functionality without compromising on aesthetics or ease of use. By combining advanced filtration technology, intelligent automation, and an elegant, kitchen-friendly design, the result is a high-performance, visually refined water dispenser, perfectly tailored for Shabbat observant households.
A New Benchmark in the Industry With this launch,
trauss Water isn’t just entering the Shomer Shabbat market—it’s redefining it. By delivering a product that excels in design, usability, and technological innovation, Strauss sets a new benchmark in home water purification for Shabbat observant users. More than just a response to demand, this product cements Strauss Water’s reputation as an industry leader, proving that even in specialized markets, quality, innovation, and user experience remain at the forefront.
